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The Pros of Having a Blog on Your Website

Who would have thought that simply having a blog on your website could make or break your website’s performance? This blog post (funnily enough) is all about the advantages of having a blog on your trade business website – Because trust me, there’s a fair few!

We understand that plenty of small and local business simply do not have the resources or time to efficiently and consistently produce content for their website. In addition to this, some of us simply do not want to or do not know how to write fully optimised content that will improve your website ranking and enhance visibility in Google searches. However, we’ve created a list of reasons for doing so and hopefully we can help you to understand the full potential of blogging and creating content.

Building Authority

Producing content can improve the authority of your trade business, locally. What this means is, if you’re creating informative and helpful blog posts, you can establish yourself or your business as an expert in your field. For instance, if we do a Google search and visit a local electricians’ website with tons of helpful blog posts relevant to the industry their business is in; we’re more likely to feel as though they know a lot more about the services or products we might purchase from them.

Climbing to The Top of Google

Producing content, as long as it’s published on a consistent basis, will mean that your website’s pages will eventually begin to be indexed a lot more into Google’s searches. This essentially improves your website’s organic search visibility (website visitors that have found you through searching on Google) which in turn, increases the number of people visiting your website.

Why does this apply to you and your trade business? Well, simply put, the more visibility you have in Google searches, the more likely potential customers are going to visit your website and choose your business!  

Increase Leads

Research has shown that the more pages your website has, the more leads you are likely to generate through your website. In other words, the more you blog, the more leads you generate as blog posts create additional pages on your website. Creating these consistently over a period of time will eventually increase the amount of pages your website has and send your website higher in Google rankings. Thus, more content equals more quote requests and possibly more sales. However, to ensure the best results, content should always be unique and relevant to the trade.

Finally, as you can see, the advantages of simply producing content for your website are vast. You can take your website and business to new heights by implementing content on your website. If this is something you’re now interested in getting into, but wouldn’t know where to start, you’re in luck! Here at Expert Trades, we offer packages and services exactly for this!